President Obama delivered a promise and a challenge to the American people and the world on January 20th. He vowed bold and swift action inresponse to the urgent and looming issues of our day, a rupturedeconomy, botched wars in Iraq and Afghanistan, the environment.
Foreclosures, layoffs and boarded storefronts hammer the weak economy home. But more change to our day-to-day lives--perhaps much more severe--is imminent. The damage we have done to the environment is nol onger academic, but threatens public health, national security, and our children.
We have duties to ourselves, the President says, to act now.
Home energy costs and food contamination are now kitchen table issues. Our consumer choices are as central to long term sustainability and energy independence as the White House’s aggressive environmental agenda.
President Obama’s recent directive to allow California and 13 other states to strictly limit greenhouse gasses from all new cars and trucks puts the consumer right at the center of environmental regulation.
This is just the beginning of new standards and we need a guide and interpreter.
Now or Never will look at both new federal policies and marketplace
innovations to help listeners become informed, empowered and
accountable—truly sustainable—consumers.
Consumer habits are hard to break and most of us need incentives to break them. Now or Never will challenge why we make the decisions we make by humanizing the consequences of our purchases and practices.
Not wonky or dumbed-down, elitist or greenwashed, Now or Never will combine nuanced debate with practical solutions to inspire and equip all of us to be the informed change agents this new century—and our new President—demand.
Sarah Bacon & Ben Pomeroy